Stan Lee, the 91-year-old comic book world legend, has partnered with JADS International to launch Stan Lee Signature Cologne. Lee is creator of POW! Entertainment. He is known for creating Marvel Comics’ most iconic superheros.

Andrew Levine, CEO, JADS, commented: “We’re ‘true believers’ and deeply honored that the one and only Smilin’ Stan Lee teamed-up with JADS to help produce a signature cologne reflective of his talents, creativity and contributions to the awesome world of comics and superheroes.”

Levine continued, “Stan’s work is legendary and holds a very special place in the hearts of people across the world. Just like Spiderman, Hulk, and Captain America, fragrance has the ability to transcend time and bring back memories. This cologne plays homage to the greatness that is Stan Lee and his legacy.”

To thank fans for their support over the years, each bottle of cologne comes with a personal message from Lee himself. He even played a key role in developing the juice, the company says. It is a blend of bergamot, ginger, white pepper, basil, and violet – with layers of cedar, vetiver and musk accords.

Lee said: “Not only do I want fans to look sharp like their favorite superhero and their ‘Generalissimo’ here, but I thought wouldn’t it be fun to offer them the chance to smell like one to… whether they have a date or a rendezvous with an ally.”

The cologne will retail for $24.99 and will be available on the JADS website. It will also be sold at Comic-Con events and Wizard World shows across the country.